Roadside Advertising Is the Way to Go for Me
posted on 28 December 2011 | posted in
Business and Finance
I've had several successful marketing campaigns using roadside advertising - and I can't praise this method of advertising high enough. A simple ad with a big phone number (that's easy to remember) yields so many phone calls that the cost of the advertising pays for itself many times over in the business it generates. Let's face it - driving up the motorway is dreadfully boring - while we have our radio or favourite tunes playing, there's no visual stimulus - just fields and embankments. So when someone sees an ad, it's a welcome break from the monotony - and their brain soaks in the information like a sponge just because our brains are always looking for stimulus. The bottom line for me though is in my own experience of winning sales with this form of advertising. In some ways I don't want to tell too many people about this as ad rates will go up!
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